Logo Story / Tohu

Tupu Tonu means
'Prosperity in Perpetuity'

Tupu Tonu was selected to be the trading name for Ngāpuhi Investment Fund Limited.
In simple terms the two words broadly translate as 'prosperity in perpetuity', but they
have deeper cultural significance. One of the titles by which Ngāpuhi is known is
Ngāpuhi-nui-tonu, or everlasting Ngāpuhi. Tonu speaks of continuity and stability
and speaks to the inclusiveness and multiplicity of tribes, sub-tribes and marae
within the tribe.

Hakatauki:

He mea hanga tōku whare, ko Papatuānuku te paparahi.
Ko ngā maunga ngā poupou, ko Ranginui e titiro iho nei, te tuanui.
Pūhanga-tohora titiro ki Te Ramaroa e whakakurupaeake
ra i te Hauāuru.
Te Ramaroa titiro ki Whīria, te Paiaka o te riri, te kawa o Rāhiri.
Whīria titiro ki Panguru, ki Papata,
ki te rākau tū papata ki te tai Hauāuru;
Panguru, Papata titiro ki Maungataniwha.
Maungataniwha titiro ki Tokerau.
Tokerau titiro ki Rākaumangamanga.
Rākaumangamanga titiro ki Manaia, e tu kohatu mai ra i te akau.
Manaia titiro ki Tutamoe.
Tutamoe titiro ki Maunganui.
Maunganui titiro ki Pūhanga-tohora.
Ehara aku maunga i te maunga nekeneke,
he maunga tū tonu, tū te Ao tū te Po.
Ko te Whare Tapu o Ngāpuhi tenei, tihei mauri ora.

This hakatauki depicts the sacred house of Ngāpuhi. Papatuānuku is the foundation, Ranginui is the overarching tuanui with the sacred mountains being the poupou.
The boundaries are within the area covered by these sacred maunga  of Ngāpuhi.
This must not be confused with the boundary of Ngāpuhi-Nui-Tonu which is
contained in the hakatauki – Te whare o Ngāpuhi, Tāmaki Makaurau
ki te Rerenga Wairua.

Postal Address

PO Box 507
Wellington
New Zealand